Mark Tsigounis  /  Senior Marketing & Commercial Strategy

I turn strategy into revenue you can measure.

Twenty years across financial services, product, and operations — building the go-to-market plans, value propositions, and channel programs that drive growth and retention.

Mark Tsigounis
Truckee, California
01 — Who I am

Commercial instinct, operator's discipline.

Top-ranked financial-services producer. Founder who built a product brand from zero. Navy Supply Corps officer. The through-line is execution.

I translate business strategy into go-to-market plans, value propositions, and channel programs that drive revenue and retention — and I've done it from three very different seats.

That combination of commercial instinct, financial literacy, and disciplined execution is what I bring to a marketing and commercial leadership role. I'm as comfortable owning a P&L as I am building the narrative and standing in front of the room.

02 — Track record

A record that compounds.

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Years of leadership

Across financial services, product commercialization, and operations.

Career
$0M

HNW client book managed

High-net-worth assets under management as a top producer at E*TRADE.

E*TRADE
#0

Producer & retention leader

#1 in managed-account investment sales; #1 nationally for asset retention at Fidelity.

E*TRADE · Fidelity
0+

Personnel led

Operations leadership for a Navy Cargo Handling Battalion.

U.S. Navy
03 — Founder case study

Hibear — built from zero.

I took a differentiated, patent-backed product from concept through commercialization — owning brand, acquisition, channel, operations, and the P&L.

01

Positioning & value proposition

Turned customer insight into messaging, campaigns, sales tools, and retail narratives.

02

Channel & commercialization

Owned ecommerce, marketplace, and partnerships from launch onward.

03

Operations & P&L

Allocated resources across product, supply chain, fulfillment, and CX against ROI.

04 — Capabilities

What I bring to the table.

01

Marketing Strategy & GTM

Positioning, launch planning, and the value-proposition work that gives a product a reason to win.
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02

Product & Channel Commercialization

From concept to revenue across ecommerce, marketplace, partner, and retail channels.
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03

Sales Enablement

Tools, narratives, and training that turn strategy into what the field actually says and does.
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04

Financial & ROI Analysis

An M.S. in Finance and a decade in advisory — I read the P&L and price the trade-offs.
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05

Team Leadership & Executive Alignment

Building and aligning cross-functional teams, and getting senior stakeholders to a committed decision.
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05 — Experience

Twenty years, four arenas.

Drag to explore
2017 — Present

Founder & President

Hibear · Outdoor & Travel Gear
  • Lead product and channel marketing from concept through commercialization.
  • Own brand positioning, acquisition, ecommerce, partnerships, and P&L.
  • Built the value proposition for a patent-backed product.
2004 — 2014

Financial Services Producer & Advisor

E*TRADE · Merrill Lynch · Fidelity · Amex
  • #1 producer in managed-account investment sales at E*TRADE.
  • Managed a $300M high-net-worth client book.
  • #1 nationally for asset retention at Fidelity.
2011 — Present

Lieutenant Commander, Supply Corps

U.S. Navy Reserve
  • Lead logistics, contracting, fiscal, and readiness in high-accountability settings.
  • Operations for a 300+ member Navy Cargo Handling Battalion.
  • Service at FLC Det. Djibouti & DCMA Eastern Region.
2015 — 2016

Co-Founder

Morea Brands · Marketplace Distribution
  • Co-founded a premium brand reseller focused on Amazon & FBA.
  • Built channel operations, merchandising, and marketplace processes.
Education

M.S. Finance · B.S. Business

Suffolk University · UNH
  • M.S., Finance — Suffolk University, Sawyer Business School (GPA 3.86).
  • B.S., Business Administration — University of New Hampshire.
06 — Recognition

Work that got noticed.

#1

Top Financial Consultant Award

For advice quality — E*TRADE

#6

Retirement Investment Specialist

Nationally ranked — Fidelity

* Click any item for detail · confirm press/awards before publishing — placeholders pending your verification.

07 — Service

Trained to execute.

Lieutenant CommanderU.S. Navy Supply Corps

As a Supply Corps officer I've led logistics, contracting, fiscal, and readiness where the standard is precision and the stakes are real — including Fleet Logistics Center Det. Djibouti and DCMA Eastern Region Command.

It's where I sharpened the discipline that shows up everywhere else: clear priorities, calm under pressure, execution that holds.

300+Battalion led
2011Commissioned
Let's talk

Let's build the next number.

If you're hiring for senior marketing or commercial leadership, I'd love to talk about where I can move the needle.